Shafa is C2C fashion marketplace for buying and selling mainly clothes, shoes, and accessories. There are cosmetics, perfumes, decor, author’s products, sports goods, and children’s products.

In e-commerce, fashion niche is one of the largest at all markets. The frequency of purchases per customer is also one of the highest.

Shafa is so-called “social shopping” (subscription to the seller, chats between buyer and seller, adding products to favorites, making “looks”). Such a format makes it easy to acquire, retain and reactivate both buyers and sellers. Average duration of one buyer’s session is about 30 minutes. Business model is a mix of mobile shop and Instagram.