customers visit Shafa monthly
one buyer makes monthly
of all purchases come from the mobile application
Shafa is C2C fashion marketplace for buying and selling mainly clothes, shoes, and accessories. There are cosmetics, perfumes, decor, author’s products, sports goods, and children’s products.
In e-commerce, fashion niche is one of the largest at all markets. The frequency of purchases per customer is also one of the highest.
Shafa is so-called “social shopping” (subscription to the seller, chats between buyer and seller, adding products to favorites, making “looks”). Such a format makes it easy to acquire, retain and reactivate both buyers and sellers. Average duration of one buyer’s session is about 30 minutes. Business model is a mix of mobile shop and Instagram.